Built to turn neuroscience
into company value.
An investment firm engineered around a single conviction: the brain is the asset, and cognition is the variable the market forgets to price.
The Cognitive Core — authored neuroscience, cast in brass
Cognition is the variable the market forgets to price.
Markets price revenue, technology, market size and momentum. No one prices the variable that decides most outcomes — how well a company's people think under pressure. It is unmeasured at every stage of the capital cycle, which means it is mispriced at every stage of the capital cycle.
That blind spot is our entry point.
How the advantage becomes a return.
Invest
We invest in a company the market has mispriced — valued as what it is today.
Implement
We apply our proprietary neuro-infrastructure, the Cognitive Core, to improve decision-making and performance.
Re-rate
The market re-underwrites it as what it has become.
Aviation stopped guessing
when the wind tunnel arrived.
So did we. Our behavioural wind tunnel measures the brain with clinical-grade accuracy in the real situations where performance is decided — doing for decision-making what the wind tunnel did for flight. In our hands it is an investment instrument: we test how a company’s people decide before capital goes in, and re-test as the Cognitive Core improves them. The method was co-authored by our Chief Neuroscientist in the Journal of Neuroscience, November 2025.
The Cognitive Core.
The Cognitive Core is our proprietary neuro-infrastructure — a decade of authored, peer-reviewed neuroscience turned into a working instrument.
We don't apply it off the shelf. We tailor it to each company we invest in: reading how their people decide under real pressure, then re-engineering those decisions where it moves the outcome. Owned, never sold — and sharper after every company it's built into.
- James S. Riepe Professor, University of Pennsylvania (PIK #16)
- Founding Director, Wharton Neuroscience Initiative — the first within a business school
- Former Director, Duke Institute for Brain Sciences
- 27,000+ academic citations across Nature, Science and PNAS
Author of the best-selling The Leader's Brain (Wharton School Press) — the science of decision-making, translated for the people who lead.
Hear Dr Platt on the Huberman Lab podcast →The Core turns better decisions
into outperformance.
Without intervention, founder decision quality plateaus and decays under the compounding pressure of scale. With the Core built in, capacity holds through exit. That extended window — the decisions made well that would otherwise have been made poorly — is where the outperformance is manufactured.
Governed to institutional standard
Structure enables the strategy.
One platform, four centres
Structured for institutional participation, operating across Singapore, Bangkok, Philadelphia and Sydney.
Direct holdings. Direct IP.
Investors own the parent. Portfolio companies rotate; the intellectual property never leaves the hub. 0% management fee, 0% carry — no fee leakage.
Tier-one administration
Structured, governed and administered by tier-one international firms across law, tax and fund services.
See what the Core
is built into.
View the portfolio Contact
This website is provided for general information only. It does not constitute an offer of securities, an offering memorandum, or financial product advice, and may contain forward-looking statements that involve assumptions and uncertainties.